Pay-Per-Click (or PPC) is a data driven advertising approach that lets you show up on search engines like Google whenever a potential patient searches for a dermatologist in their area. Since we’re able to target advertisements by geography, search terms, and demographics, we can ensure that your ads only show up for real potential patients who are actively seeking a dermatology practice online.
If you didn’t know already, online reviews matter. Nearly 8/10 of potential patients trust online reviews on sites like Yelp just as much as recommendations from friends or family. We’re skilled at burying those occasional negative reviews with legitimate 5 star reviews from your current patients. Any dermatology marketing and advertising plan should include online reputation management since it’s so important to your online image.
Search Engine Optimization is the practice of getting your website to show up early and often on Google whenever someone is searching for a dermatologist online. Unlike Pay-Per-Click, you’ll never need to pay when people click on your website. If you’re looking to establish a long term dermatology marketing and advertising plan, Search Engine Optimization is a must.
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