Pay-Per-Click is a highly optimized form of online advertising that is increasingly effective when it comes to orthopaedic marketing. Imagine if you could show up first on Google whenever someone in your area searched for “knee replacement” or “knee revision” or “best spine specialist near me.” Well, with Pay-Per-Click advertising, that’s all possible. Because of the immense amount of data that Google provides us, we’re able to target our advertisements to ensure that your ads only show up for people that are actively seeking your services.
Unflattering reviews are inevitable; it unfortunately happens to most doctors, and there’s not much you can do to give your side of the story. An essential part of any orthopedic marketing plan is online reputation management. In short, we’re masters at burying negative reviews with loads of real, 5 star comments from your patients. Since 80% of potential patients trust online reviews just as much as a personal recommendation, it’s important to improve this part of your online image.
If your practice shows up on Google whenever a potential patient searches for an orthopaedic surgeon online, you’ll be constantly building brand awareness and getting in front of the right people at the right time. Search Engine Optimization is a must for any long term orthopaedic surgeon marketing plan.