PPC (Pay-Per-Click) is a method of online advertising that allows us to take a data driven approach to getting your plastic surgery practice in front of the right people while they’re actively searching for your services online. We’re able to tailor our advertisements to specific procedures and demographics, and match what people are actually typing into the search bar.
The best way to get rid of negative reviews on sites like Yelp and Healthgrades is to drown them out with tons of legitimate 5 star reviews from your past or present patients. Since almost 8/10 patients trust online reviews as much as personal recommendations from friends, any successful plastic surgery marketing plan must include a robust online reputation management plan.
Search Engine Optimization is another way for your practice to begin showing up on Google when potential patients search for your services. It all boils down to making it easier for Google and other search engines to understand what you’re all about. Although search engine optimization tends to take a bit of time, it’s one of the best investments you can make to any long term plastic surgery marketing strategy.