Pay-per-click is a form of advertising where you only pay the search engine when someone clicks on your ad.
As a team of Google Adwords Certified Marketers, we’re specialists at only targeting the most specific audience possible. We’re able to pin point profitable queries and build a successful advertising campaign around them. When PPC is done right, your website will be flooded with high-converting visitors without a hefty price tag.
People search for things in all sorts of ways. Our job is to research the exact vocabulary and phrasing used in the search bar that will bring the patients you want to your website. Whether it’s a specific insurance holder you’re looking to attract or a service you want to promote, well researched keywords lay the groundwork for the rest of the advertising strategy.
We’ll break up your keywords into small, extremely specific ad groups by theme. Organization and experimentation through Ad groups allow us to drive only the most targeted audience to each of your ads. This will lower costs, increase CTR (Click Through Rate), and increase the total number of phone calls to your practice.
We’re constantly working to optimize your campaigns based on KPI’s (Key Performance Indicators) like Click Through Rate, Conversion Rate, Cost Per Conversion, and many more. These metrics are always being tracked, so you’ll be able to follow along with our progress in real time.
Reach out and we’ll see if this is the right strategy for you.