Search Engine Marketing (SEM) is the strategy of using paid advertising to attract potential patients via search engines. This method is commonly referred to as Pay-Per-Click marketing because you only pay when someone actually clicks on your ad. Our team works primarily with Google Ads because that’s where most of your potential patients are searching.
As a skilled team of Google Ads Certified Marketers, we’re specialists at pinpointing profitable search queries and building a successful advertising campaign around them. When SEM for doctors is done right, your website will be flooded with high-converting potential patients without a hefty price tag.
Patients search for things in all sorts of ways. Our job is to research the exact vocabulary and phrasing used in the search bar that will bring the patients you want to your website. Whether it’s a specific insurance holder you’re looking to attract or a service you want to promote, well-researched keywords lay the groundwork for the rest of the advertising strategy.
Our team is also skilled at negative keyword research, something that prevents your ads from showing up for too broad of a search query. This research helps us save you money and drive more potential patients to your website.
Another form of pay-per-click advertising is called display advertising. We determine where your potential patients hang out on the internet and promote visual ads in those online spaces. This is a great way of remarketing (also known as retargeting) to patients who have already expressed an interest in your medical practice but haven’t yet booked their first appointment.
Not convinced that display ads are the right solution for your medical practice? That’s ok, let’s determine the right PPC marketing strategy for you.
We’re constantly working to optimize your pay-per-click marketing campaigns based on KPI’s (Key Performance Indicators) like Click Through Rate, Conversion Rate, Cost Per Conversion, and many more. These metrics are always being tracked, so you’ll be able to follow along with our progress with real-time updates.
The PPC optimization process involves a series of A/B split tests in which we determine the most effective keywords, ad copy, bid strategies, geographic locations and more. Over time, our PPC optimizations will save you money and help you acquire new patients for less.
Reach out and we’ll see if Search Engine Marketing is the right strategy for you.
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