Local Search Engine Optimization for doctors and medical groups isn’t an exact science. It is an ever-changing game to get your website to the top of Google organically. And a key element is how your website looks, feels, and appears from Google’s point of view. Luckily, we’ve been performing search engine optimization for doctors for years. We’re familiar with how Google’s algorithms are constantly changing, so we’re always staying ahead of the curve.
Our SEO strategy involves a series of on-page, off-page, and technical work to improve your practice’s search rankings. Deliberate keyword research fuels our on-page SEO strategy, which is backed by expert technical skills and dedication to link building. With some hard work, your medical practice’s website will move up to the top of Google’s rankings.
A dedicated on-page SEO strategy for doctors starts with keeping your medical practice’s information consistent and up to date across the internet. Google doesn’t like it if you don’t take care of the small things, so we make sure to do them well. Our team will then dive into keyword research to find out exactly how your potential patients are searching for your services online.
A tailored SEO strategy for your medical practice is going to position you at the forefront of your specialty. We know you’re kinda a big deal, so let’s make sure potential patients see that too.
Technical SEO is an important factor in helping your group rank on search engines like Google. Our technical team will make sure your website is properly “crawlable” and quick to load. This process involves compressing images, generating and optimizing your robots.txt file and sitemap, ensuring you don’t have duplicate content errors, and much much more.
With a strong technical SEO implementation, your medical practice will be well on its way to ranking in Google.
We can’t stress enough how much Google and other search engines like to see a high level of expertise, authoritativeness and trustworthiness. We’ll create a tailored content marketing strategy to do more than just position you as a thought leader within your medical specialty. Our strategies will also help you build links from authoritative sites, which is known as a major SEO ranking factor.
Search Engine Optimization for doctors wouldn’t be the same without a link building strategy, something that will propel your medical practice’s website up in organic search rankings.
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